Trade Show Entertainer
What does a trade show entertainer do? Quite simply, such a person entertains visitors at trade shows, conventions and at other such places. Now the issue is, why would a company want an entertainer at a serious event like a trade show? The main reason is to get noticed.
It has to be kept in mind that there are a number of booths at any trade show. And since most shows are industry specific, almost all the booths have the same story to tell. Either displaying the same line of products with little variation or speaking about the same services. So it is possible that a particular booth can get buried and lose out on the opportunity to publicize. Here, an entertainer can make an effective difference by attracting the attention of the spectators.
Nowadays, building a bigger and a better booth and displaying it attractively may not be everything to grab the attention. This is because, probably your competitors are also thinking like this and will also do the exact same things that you are planning. It always pays to add entertainment value to your promotions. That is exactly why you will see that most television commercials aim to project themselves as info-commercials and do not just speak about the features and the benefits of a product. Or take for instance the advertisements in the newspapers. How many black & white advertisement insertions do you notice and remember as compared to color ones? Not many I am sure. The same logic will apply for trade shows as well.
Trade show entertainers aim to grab the attention of the casual person who just takes a fleeting look and walks by to the next booth. The idea is to make him stop and raise his interest level. Then the chances are higher that the person will take a closer look at the products on display and want to know more about them.